LG research reveals the need for consumer education re the Digital Switchover •87% of West Country consumers claim to know what the Digital Switchover is, yet 50 per cent subscribe to the major myths •30% of people claim they don’t know how to judge if a TV is ‘digital ready’ •45% of people want to receive high definition programming as part of their digital package if it doesn’t cost more •‘Silver 60s’ claim to be the most educated about the Digital Switchover and the most prepared Berkshire, 30 June, 2009 – New research launched today by LG, reveals that 87% of...
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