A recent study by Brand Republic showed that one in seven 18-24 year olds watch no live television. This is not surprising considering that TV on demand is so readily available. On demand TV is referred to as ‘lean forward TV’ in marketing, as when sat at a computer you naturally lean forwards, where as conventional TV watching is referred to as ‘lean back TV’ as, rather obviously, it is viewed as a more relaxing pastime.   Watching TV is meant to be a relaxing past time, but leaning forward hunched over a 13inch monitor watching the latest episode of Eastenders seems...
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