Last Tuesday I attended the European launch party for the new Prada handset by LG. It was a real learning experience for me – as well as a good chance to window shop, indoors, with wine! Some days I really love my job! – after being introduced to the funky and stylish Prada Link watch (you can find out more about that here) I discovered Fallen Shadows. Fallen Shadows is the second animated short created by PRADA and the latest episode is dedicated to the new PRADA phone by LG. You can see part one – with music by Antony and the Johnsons – on fashionologie’s YouTube Channel.
The animation, created by director James Lima and animation company Shanghai POP, experiments with state-of-the-art technology. This film is the first to use the digital technology of motion capture and cyber scanning – essentially an enormous 3D photocopying machine that scans and records a whole body to obtain a fully animated character:
Fallen Shadows will also to be part of the new multimedia content on the phone. There is also a lot of free-to-download content available on the official PradaPhonebyLG site.
