I passed Topshop’s Oxford St branch the other night and was impressed by their new window display - featuring a mannequin in front of a mirror taking a self-portrait. I was a tad annoyed that I’d run the battery down on my Secret demoing it at the SMS drinks (read: playing darts and fishing!) so was unable to get a photo of it - has anyone got one?
Anyway, this is postworthy because when I checked my feeds today I realised the window display was just the tip of the iceberg!
Topshop have recreated the ‘Newton Machine’ in their Oxford Circus branch this week, before it jets off on a mini UK tour. Always in the know, Susie at Style Bubble went down to investigate/road test the machine before it opened to the public and posed for the gallery while she was there. As usual she looks lovely:
and so do all the others who have stopped by for a spot of modeling in the past few days.
Check out the gallery if you have time there are some great photos.
Staged in a bespoke photographic studio in Topshop Oxford Circus, Manchester and Dublin we will showcase Helmut Newton’s most treasured piece of photographic equipment. Working with the Helmut Newton Estate, Topshop will help bring this original 70’s photographic concept into the modern day by recreating the Helmut Newton Photo Machine instore for customers to create their own fashion moment. You can be a photographer, model and stylist, all in one. Simply walk in, pose and press a button
It’s an original and interesting idea and it’s great to see TopShop doing something like this.
For more go to the dedicated TopShop site which, in addition to the gallery has some tips from Helmut Newton’s assistant, Philippe Serieys, and more information on the great man himself.
