Let’s be honest, you didn’t really want to do it. It’s for kids wasting their time, too young to know better. But it’s everywhere; in your face 24/7 everywhere you go. That’s why you did it. That’s why you joined Facebook, Twitter, Foursquare or any of the other numerous social media sites out there! And to be honest, we joined them all too…

Well LG’s latest initiative is putting a fun spin on social media with the new ‘Socially Smarter’ campaign. The campaign is spread across idents for Channel4 and E4 (which can also be viewed on the dedicated YouTube channel) as well as with a specially created Facebook app and is designed to promote the new range of LG Smartphones.

The idents focus on the melodrama that can be present in the world of social media in the form of “The Young and the Connected” – a hilarious tongue in cheek take on American soap operas where the big dramas all revolve around social media. All idents are available on the YouTube page, which also features behind the scenes videos the cast preparing for their big onscreen dramas because Candy found out Trey poked both her and Tiffany on Facebook!!

The idents are only part of the Socially Smarter campaign – with a specially made and rather splendid app that can be added to your Facebook. It’s called the ‘Secret Drama’ application and analyses News Feed content and assigns different characters to your friends based on their Facebook activity. These include:

• The Gossip Girl – Posts most comments.
• The Keeno – Replies the quickest.
• The Groupie – ‘Likes’ your posts the most.
• The Slacker – Posts most during work hours.

Once a character has been assigned, the app allows you to notify your friend of their new ‘Secret Drama’ identity.

Visit the Socially Smarter site here

And get a slice of drama in your own life with the ‘Secret Drama’ app here

Catch up with all the latest news from the Young and Connected here