Today LG announced their new home entertainment range for 2011 at CES in Las Vegas, including cinema 3D TVs (passive 3D), Smart TVs and super slim OLED technology.

The new 3D TVs add to LG’s already extensive 3D range, with the LED Cinema screens (LW450U, LW550T AND LW650T) being a world first offering consumers a comfortable and accessible 3D home cinema experience. Using the same polarized glasses that are used in cinemas that don’t require any charging, the new Cinema 3D screens combine convenience and comfort with stylish design in sizes between 32” and 55”.

LG are also continuing their investment into Active 3D TV, with the announcement of further Full LED NANO 3D screens (LW770T and LW950T). Alongside these are new Plasma 3D TVs (PW450T, PZ250T, PZ550T, PZ570T and PZ950T) bolstering an already extensive 3D range, with nearly 50% of the 2011 TV range being 3D ready.

Another exciting new revelation from CES is Connected TV, named as a key focus for 2011 with 30% of next year’s TV range being fully equipped with Smart TV technology. Today’s announcement featured a redesigned Smart TV platform, including a new web-browser and app store, designed to make Internet TV even easier than ever before, especially when used with the magic motion remote control.

The new LG Smart Upgrade (ST560) allows consumers to receive LG Smart TV content on any TV with an HDMI input. The compact unit also enables wi-fi, DLNA and web browsing to ensure that all LG customers can experience the sofa-surfing experience offered by connected TV.

LG Smart TV Upgrader

As if this wasn’t enough, LG are continuing their development of OLED screens. Building off the success of the 15” EL9500 released last year at CES 2010, LG presented the largest commercially available OLED screen at IFA last year measuring in at 31”.

Stephen Gater, Head of Marketing Home Entertainment, commented: “LG is the fastest growing major TV brand in 2010 and has been for the past three years, having almost doubled in size since 2008. This growth is testament to LG’s role as an industry leader and sector innovator and its continued development of cutting edge technologies to ensure that the very best products are available for consumers.”

“2011 also promises to be another exciting year for LG, with an incredibly broad range of products incorporating new screen and content technologies – the way we watch TV is changing and LG is committed to helping consumers take advantage of these spectacular developments.

More information can be found at the LG Press Room, where all CES 2011 related content is available – Press Room