Cryptozoo is a "secret world of strange and fast-moving creatures", it is also a social networking and real-world game designed by Jane McGonigal for the American Heart Association. The game is part of an AHA initiative in collaboration with the Institute for the Future to "re-invent physical activity with the help of online games and social media". CryptoZoo is about inventing the future of physical activity, about making play and gaming a bigger part of how we take care of ourselves. CrytpoZoo is a proof-of-concept game, a way for us to show what physical activity could (and we think, should) be like...
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