Posts Tagged ‘augmented reality’
LG Optimus 3D adds another first with 3D Augmented Reality
May 11th, 2011 by Dave@LGUK
The LG Optimus 3D lays claim to many firsts; the first dual-core, dual-channel, dual-memory architecture as well as the first full 3D platform providing glasses free viewing, recording and sharing of 3D content. Well here’s another one for you – we are excited to announce a collaboration with AR pioneers Wikitude to produce the world’s first three dimensional AR browser!
The Wikitude 3D browser allows for better interaction and engagement with real time user environments. While 2S AR only displays overlapped objects, 3D AR shows places, landmarks and objects in 3D making them easier to distinguish and more pleasing on the...
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Popcode – the next wave of Augmented Reality application
March 18th, 2011 by Dave@LGUK
We are big Augmented Reality fans at the blog – anything to integrate the digital world into the real world gets our hearts all a flutter. Often I can be found navigating my way to the nearest coffee shop in a new place via Layar, as people stare at me perplexed.
Lately I have found myself captivated by Popcode – a new AR app developed by researchers at Cambridge University. Rather than scanning the traditional marker, Popcode works by simply scanning their logo to unlock the AR content. So far they have utilized their technology with some cool t-shirts – check...
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Augmented reality in your pocket – the future of mobile phones
March 22nd, 2010 by Dave@LGUK
What is Augmented Reality?
httpv://www.youtube.com/watch?v=ZKw_Mp5YkaE
In a bid to embrace augmented reality myself I downloaded the Layar Android app for my LG GW620 InTouch Max phone. In their own words:
“The idea is simple: Layar works by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on those geographical coordinates, and overlay that data over the camera view.”
Thus, with a rumbling in my stomach and a glance at my watch I noted it was time for lunch, so I opened the food and drink option on Layar and...
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Watch an exclusive Avatar trailer with the Chocolate BL40
November 17th, 2009 by Dave@LGUK
T3 and Total Film are featuring an exclusive augmented reality enhanced gatefold in their December issues which are out now. The 6-page advert promotes the crystal-clear cinema-aspect screen of the Chocolate BL40 mobile using assets from the eagerly-anticipated Avatar movie from visionary Director, James Cameron.
By holding the ad's augmented reality icon up to a webcam, readers can access a special Avatar trailer that plays on a user-controllable 3D rendering of the Chocolate BL40.
The augmented reality advert takes T3 and Total Film readers to the dedicated LG Avatar microsite where they have the chance to win a VIP trip to the...
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Living Sasquatch – your very own virtual Bigfoot!
May 1st, 2009 by Dave@LGUK
The link of the morning in our office (Congrats Mike!) was Living Sasquatch - Sasquatch might be better known as Bigfoot over here.. At least I didn't get it immediately, could just be me though!
By either printing off the footprint, or downloading it to your phone and then filming it through your webcam and the site's built-in system you can make your own video clips of the programmable Yeti (they are Yeti, right!?). Cleverly the size of your Sasquatch can be adjusted simply by downloading bigger/smaller footprints - Sasquatch will always be to the same scale as his mark -...
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Augmented Reality
March 14th, 2009 by Dave@LGUK
My gob. It is well and truly smacked.
In the words of ABC, "I've seen the future, I can't afford it, to tell you the truth son, someone just bought it"
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