Today LG have officially announced the full range of their 3D portfolio for 2010. Launching in May, the first release will be the LCD LD920 TV. This will be the first passive technology TV to be released in the UK when it is rolled out in pubs across the UK and Ireland allowing viewers to watch Premier League matches broadcast by Sky 3D, prior to the introduction of Sky 3D to homes across the country later in the year.

In addition, this spring, LG will lead the way in home entertainment with the launch of the Full LED 3D ready TV (LX9900) and 3D Blu-ray player (BX580).

The LX9900 uses active shutter technology within the glasses, permitting the use of 1080p meaning each eye gets a full HD image ensuring the best possible picture quality. 3D aside, viewers are still guaranteed the highest possible picture quality with built in Freeview HD, offering five times improved picture quality without a subscription or contract. Viewers also get access to their favourite Internet applications including YouTube, Skype to Skype video calling and weather updates. Combine this with TruMotion 400Hz, Spot Control technology, the ability to stream information from your PC or mobile directly into your living room and house it all in a super slim Infinia design that looks stunning even when not turned on.

A TV of this magnitude deserves a Blu-ray player to match. Luckily the BX580 offers so much more than your average Blu-ray player, being fully compatible with 3D Blu-ray, normal Blu-ray as well as DVDs. The BX580 also includes several features to make accessing information easier, like wireless technology to access Internet applications or stream content directly from your PC.

Whilst you’re waiting for the release of 3D in the home, why not experience it for yourself with Sky and the LG LD920 3DTV, available for commercial use across the country.

Sky confirmed at this year’s CES that Sky 3D – its forthcoming 3D TV service and Europe’s first 3D TV channel – will be compatible across LG’s entire range of 3D TVs.  Sky 3D, which launches in pubs and clubs this April and then to more than 2.1 million Sky’s Sky+HD homes later this year, will work across all passive and active 3D TVs which are due to come to market, including all those developed by LG.

Stephen Gater, Head of Marketing LG Home Entertainment Company, commented, “We’ve seen such enormous interest and excitement from consumers around 3D TV that we choose to bring the LX9900 televisions to the shelves ahead of schedule, to meet the demand. The new active 3D TV, matched with the 3D Blu-ray player, means our customers can experience the wonder, excitement and thrills generated by 3D programming and movies from the comfort of their own sofa.”

Brian Lenz, Director of Product Design and TV Product Development at Sky, comments: “Alongside innovative TV manufacturing partners, we’re looking forward to helping the UK take a global lead in bringing 3D into the home.  Whether active or passive, Sky 3D will be compatible with LG’s  entire range of 3D screens, so we look forward to our Sky+HD customer base having a simple and straightforward way to experience the wonder of 3D TV.”

LX9900 Product specs:

• Infinia Design
• Ultra slim depth  – 3.16 cm
• 1cm frame
• 960 LED lights within 55’ model
• 864 LED lights within 47’ model
• Full HD 1080p
• 3DTV (active)
• Built in Freeview HD
• TruMotion 400Hz
• 10,000,000:1 Dynamic contrast ratio
• Intelligent Sensor
• Invisible Speaker (10w + 10w)
• Netcast (YouTube, Accu Weather, Picasa)
• Eco Flower
• Wireless AV link
• Bluetooth
• DLNA
• USB 2.0 (DivX HD, MP3, Jpeg play)
• 4XHDMI
• Glasses sold separately

BX580 Product Specs

• 3D Blu-ray playback
• HDMI version 1.4
• WIFI technology
• DLNA to connect to your home network
• External HDD playback
• NetCast to access YouTube, weather reports and online photos
• Gracenotes to get more information about your music
• USB connection – for playing movies, music and videos