April 3rd, 2013 by LG Blog UK

LG is to showcase the first 4K gaming experience in the UK, displaying Codemasters’ much anticipated GRID 2 racing game, on the sensational LG 84-inch LM960V, the world’s first ULTRA HD TV. Visitors to The Gadget Show Live 2013 will be able to get a first look at the future of gaming, as GRID 2 is displayed exclusively in 4K on LG’s ULTRA HD TV. This unique showcase will give British consumers a first look at genre-defining visuals, and premium technology for the ultimate in immersive gaming.

LG’s 84-inch LM960V TV compliments the evolution in ULTRA HD gameplay, to offer breath-taking imagery on a vivid and crisp screen with four times the resolution of existing Full HD TVs.
Craig West, Head of Consumer Marketing for Home Entertainment commented: “LG always strives to provide the most engaging, most innovative and most immersive user experience. We are incredibly proud of our 2013 line-up and are particularly excited to bring the first 4K gaming to UK consumers at The Gadget Show this year”

Clive Moody, Senior Executive Producer for GRID 2 at Codemasters commented: “4K is an exciting evolution for gaming immersion and we’re delighted to give players the chance to experience GRID 2 in ULTRA HD.”

84LM960 GRID2

“Codemasters Racing has a long established reputation for producing racing games on the cutting edge of visual performance, so it made perfect sense for us to work with LG and its state of the art 84-inch ULTRA HD TV to really show what GRID 2 can do”

In addition to the 84-inch LM960V, LG will also be showcasing its innovative 2013 line-up that combines ultimate style with premium technology. Demonstrating its latest range of Smart TVs, Home Cinema Systems and Blu-ray players, consumers can see for themselves the benefits of true connecting living by experiencing LG’s unique SmartShareTM and SmartControl technologies.

84LM960 Silver

Technologies on show include:

Smart TV
With a vast array of movie, lifestyle, gaming and 3D choices, consumers looking for international or local content can quickly find what they want on their LG Smart CINEMA 3D TVs. Partnerships with a growing list of providers from around the world, including local broadcasters and subscription programming services, allow LG to keep its content offerings relevant and fresh.
CINEMA SCREEN Design (LA960W, LA860W, LA790W, LA740V, LA69OV, LA660V)
LG’s new 2013 models embody LG’s minimalist and revolutionary CINEMA SCREEN Design, with significantly reduced bezels and magic stand to provide a greater sense of immersion.

CINEMA 3D (LA960W, LA860W, LA790W, LA740V, LA69OV, LA660V, LA641V, LA620V, LA613V)
LG’s Smart CINEMA 3D TVs employ Film Patterned Retarder (FPR) technology for superior 3D viewing comfort. This technology uses lightweight glasses to create a comfortable 3D viewing experience without the distracting flicker or crosstalk of active shutter-style glasses.

The enhanced SmartShareTM feature offers users the ability to mirror or transfer content from smart devices to LG Smart TVs via a multitude of connectivity options, including WiDi and Miracast. The 2013 line-up will enhance inter-device sharing further by implementing Tag On. This feature immediately connects two devices for speedy media sharing. To use Tag On, the user simply holds a smartphone or other NFC-enabled device against the NFC sticker on a Smart CINEMA 3D TV. The 2013 line-up also supports LG Cloud, which allows the user to remotely stream high-quality content from practically any location.

Smart Control
LG offers the very definition of Smart Control with its enhanced Smart Home and Magic Remote. The new Smart Home onscreen interface featuring My Interest Cards – a special folders for apps and other content – provides easy, quick access to what’s trending on news sites and can be customised according to the needs and preferences of the user.
Magic Remote
The Magic Remote has been redesigned to fine-tune content and menu navigation, to include features such as Voice Mate, an enhanced version of LG’s voice control, making interaction as simple and intuitive as possible. The Magic Remote is like no other system, enabling users to experiment and discover the most comfortable way to enjoy their LG Smart TV.

LG Products on Display:

• LM960V (84)
• LA960W (55)
• LA860W (55)
• LA790W (47)
• LA740V (42)
• BH9430PW
• NB4530A
• Nexus 4
• L3-II
• L5-II
• 23ET83 (Touch 10 monitor)
• 29EA93 (21:9 ultrawide monitor)
• Pocket Photo