Introducing the LG L Series II

February 12th, 2013 by LG Blog UKLG Blog UK
 

LG is staying true to its rich design heritage at this year’s Mobile World Congress (MWC) with the introduction of the Optimus L Series II. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L Series II looks to continue this momentum with its sophisticated style and differentiated features.

Optimus L Series II embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L Series II has been enhanced to include four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

Optimus L SeriesII

L Series II also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalise a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – which can be programmed to contact a loved one in case of an emergency.

User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L Series II. What’s more, Dual SIM versions of the Optimus L SeriesII smartphone will enable customers to use one device for both business and personal calls.

“LG has a history of pushing the envelope when it comes to style and Optimus L Series II builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

The Dual SIM version of the Optimus L7II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.

UK availability is expected in the Spring.

Optimus L7II Key Specifications:

• Chipset: 1GHz Dual-Core (Qualcomm MSM8225)
• Memory: Up to 4GB eMMC / 768MB RAM / Micro SD
• Display: 4.3-inch WVGA IPS
• Camera: Rear 8.0MP with LED Flash / Front VGA
• OS: Android 4.1 Jelly Bean
• Battery: 2,460mAh
• Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)