YouGov’s new syndicated ‘Smart TV’ tracker has revealed that just over one in four (26%) Britons claim to spend more time watching TV through ‘on-demand’ services, such as BBC’s iPlayer and YouTube, than they do watching traditional ‘linear’ broadcast TV.
Usage of on-demand is even more pronounced amongst people aged 18 – 24 years; 41% of whom say the majority of the TV they watch is now ‘on demand’.
The tracker, which is conducted quarterly, dives deep into Smart TV ownership patterns by examining 1000 owners of Smart TV taken from YouGov extensive proprietary panel of 400,000 UK consumers.
Among people who own Smart TVs (ones that connect directly to the Internet without requiring any other device) over a third (35%) say that the majority of their TV viewing is ‘on demand’. This is also the case for over half (53%) of 18-24 year olds with a Smart TV and half (51%) of Smart TV owners with pre-school children.
More than 1m 3D TVs have been sold to date in Britain since their launch in April 2010. This rate is far higher than that recorded for the take-up of widescreen TVs and flatscreen TVs after they were launched.
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