February 11th, 2012 by LG Blog UK

LG Electronics (LG), has announced today that it will continue its partnership with London Fashion Week. For the second year running, LG is set to become the Official Garment Care Supplier of the prestigious fashion event.
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The partnership will see the Home Appliance manufacturer provide expert support at London Fashion Week during 17th – 22nd February 2012. A dedicated ‘Steam Team’ will be available to help the designers prepare backstage for their Autumn/Winter collection. The trained team will provide support and assistance to our designers, making sure that all of the season’s fabric are showcased at their best and catwalk ready

Caroline Rush Chief Executive of the British Fashion Council comments: “We’re delighted to have LG on board again as our Official Garment Care supplier for the second year. Our ongoing partnership is a testament to our commitment to working with an unrivalled industry expert. With all eyes upon us during London Fashion Week, it is imperative that we continue to have strong alliances with global brands like LG.”

Last year at London Fashion Week with the LG Steam Team!

LG produces premium home appliances which allow customers to really care for their fabrics. Every day women are spending money on clothes, but few think to invest in items that will help to keep their wardrobe looking as good as new.

Dawn Stockell, LG Marketing Communications Manager adds: “We are really excited to be returning as the Official Garment Care Supplier to London Fashion Week – the leading event in the fashion calendar. This sponsorship allows us to inspire people to think about how to best care for their wardrobe and how LG’s innovative 6 Motion washing technology can ensure their favorite garments remain their best for seasons to come.”

LG’s latest home appliance range includes leading innovations in washing, such as the introduction of 6 Motion Direct Drive technology.

6motion Direct Drive

LG’s 6 Motion Direct Drive Technology is designed to give different washing motions to best care for your clothes by using a combination of drum motions to deliver an amazing wash performance coupled with optimum fabric care. With such a range of fabrics used in today’s fashions, LG’s 6 Motion Technology ensures that everything from jeans to delicates, from woollens to silk come out looking and feeling their absolute best as well as thoroughly cleaned.

In addition, LG will continue to provide upgraded premium lines of the company’s representative energy-efficient yet large-capacity refrigerators equipped with LG’s Linear Compressor and washing machines equipped with the Inverter Direct Drive™ motor, raising the bar for the value-added products market. In 2012, LG aims to be the top selling washing machine brand in the globe for the fifth consecutive year, as it has done since 2008.

To find out more information about LG’s washing range visit LG

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    London Fashion Week, it is imperative that we continue to have strong alliances with global brands like LG.”

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    I’ll be having some quiet time with my partner and a nice meal and a glass of wine.