LG TO LEAD THE GLOBAL TV MARKET WITH 2012 CINEMA 3D SMART TV LINE-UP

January 12th, 2012 by LG Blog UK
 

LG Electronics (LG) held a press conference in Las Vegas, where Havis Kwon, President and CEO at LG Home Entertainment Company, announced the company’s medium- and long-term strategies for its TV business.

“Along with the rapid increase in Smart TV-equipped 3D TVs, competition is also expected to be intense over next generation displays, including OLED TVs and UD TVs,” said Mr. Kwon. “LG is planning to strengthen the ‘3D=LG’ image by ranking No. 1 in the global 3D TV market. LG will also lead the Smart TV industry by continuously enhancing its own Smart TV platform, NetCast. Meanwhile, in order to establish a strong foundation to position LG as the global No. 1 TV manufacturer, LG will continue to upgrade multiple types of TVs, including LCD TVs, as well as next generation display products, such as OLED TVs and UD TVs.”

Global No. 1 in 3D TVs
In order to rank No. 1 in the global 3D TV market, LG will expand its large-screen CINEMA 3D Smart TV lineup, release more lightweight 3D glasses and enhance the availability of 3D content.

In total, approximately 70 percent of new LG TVs will be 3D-capable. The quantity of 3D TV models, whether entry-level or premium will be expanded, and the Smart TV function will be included in each TV set as a basic feature.

Furthermore, LG will pursue synergistic efforts with LG affiliates, namely LG Display, LG Chemical and LG Innotek, to continue vigorous technological developments in 3D.

Stronger Leadership in Smart TV
In order to strengthen its Smart TV business, LG will place central emphasis on increasing the competitiveness of its proprietary platform, expanding content and services and innovating the user experience.

Scheduled to be released this year, the new version of NetCast will allow easy use of LG’s Smart TV ecosystem which continues to grow in both scale and sophistication. In order to improve its ease of use, the Integrated Search function has been added to enable a quick and easy one-step search process for known content and apps. Meanwhile, the new Magic Remote maximizes user convenience with the four control modes of Voice Recognition, Wheel, Magic Gesture and Pointing.

LG will continue to form strategic partnerships with 3D content providers, in order to establish the CINEMA 3D Smart TVs as the Smart TVs with the largest 3D content selection.

Enhanced Competitiveness of LCD TVs
LG’s LCD TV product line-up will be noticeably fortified. Through wider application of LG’s CINEMA SCREEN Design, a greater share of LG’s LCD TVs will be equipped with ultra-slim bezels to allow for optimized 3D viewing experiences that are more immersive and comparable to a movie-going experience. Such immersive displays will grow in size, as a greater number of LCD TVs will measure at 60 inches or greater.

Meanwhile, LG will also become the industry’s first to launch an 84-inch UD TV whose resolution is four times greater than existing Full HD TVs.

Leadership in OLED TVs
In 2012, LG plans to capture and solidify an early lead in the next generation display market by becoming the industry’s first to launch an OLED TV. Following the 55-inch OLED TV’s inaugural launch in Korea, the next generation TV will be launched in other markets across the world.

Already dubbed “the future of TV,” LG’s OLED TV exhibits unparalleled picture quality and design. Meanwhile, LG’s OLED panel requires low manufacturing costs, as it is a WRGB-type display panel which is most suitable for large-screen TVs. Additionally, LG’s display panels can be manufactured with high productivity, due to their low defect rates.

LG decided to feature a 55-inch display panel for its first OLED TV, due to increasing demand for large-screen TVs and LG’s goal of leading the next generation display market. OLED TVs in the 40-inch range are also scheduled to be launched later on. Their launch dates will be determined in accordance with market developments.

Innovative Supply Chain Management
One of LG’s core objectives is to bring about greater innovation in its supply chain management. LG will accelerate its integrated management of demand forecasts, supply plans, purchasing and manufacturing. LG will also work towards reducing the lead time when working with business partners.

Furthermore, the existing completion type overseas manufacturing facilities will be strengthened, reducing tariffs, increasing logistical efficiency and internalizing core processes. In so doing, LG expects to enhance the competitiveness of its global manufacturing capability.


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  • LGBlogUK

    Thanks Kevin, we love LG TVs that are sooooo smart!!

  • LGBlogUK

    Hi Jay, the design is available on the LM6,7.8 and also an even more stunning design on the LM9! check out our website for more details!
    http://www.lg.com/uk/cinema3d/cinema3d/overview.jsp

  • Jayjay27

    the cinema screen design looks awesome, what models is it on?

  • http://www.bestcontractorleads.com/ Kevin Beamer

    Thumbs up for LG! They are again making their way with
    its latest release 3D Smart TV. Obviously, they are not having difficulties in
    marketing their new product, since their name itself promotes the product
    already. It’s in the name, I must say.
     

  • Malachy Chestnutt

    As a LG 42LE5900 TV owner, I feel that current LG owner deserve significant improvements to the poor NetCast Applications that, quite simply don’t score very high on my card.
    Let me give an example,  I have always been confused by my broadband usage statistics in the days following a bout of BBC iPlayer use via my TV.The following are the results of a usage monitoring test I performed yesterday, 25/01/12, that of viewing BBC Click, which was in Standard Quality and 24 Min. 15 Sec. long:Via NetCast . . . . . . . . . . . . . . . . .972.52 MB . . . (40.10 MB/Min) . . and very excessive.Via Laptop . . . . . . . . . . . . . . . . . .272.26 MB . . . (11.23 MB/Min)Download for iPlayer Desktop . . . . 262 MBI think you get the point, and I stress that this is just one of the many failings and inadequacies in the NetCast offerings, on my model of TV at least.I could list many more, but I don’t think anybody, especially LG, gives a hoot.

  • Arsen Volkov

    Will the current 2011 line of TVs get Netflix support, since now its available in the UK?