LG Electronics (LG), a global leader in consumer electronics will give East Londoners a chance to challenge Damon Hill to a Formula 1 gaming experience at Westfield Stratford, this Friday 9th December.

Damon will be present at the Life’s Good Lounge which will showcase LG’s Next Generation TVs, Blu-ray players, and home cinema systems. To launch the national tour, Damon and his son Joshua Hill (widely seen as the future of British racing) will join shoppers at the LG Lounge on Friday from 10.30am until midday. Londoners will be able to see father and son in action, as they race against each other on a LG 3D TV, as well as challenge Christmas shoppers to beat their lap time. As an added incentive, shoppers who can beat Damon’s lap time will enter a competition to win LG 3D TV Package worth over £1000.

The Life’s Good Lounge will show Westfield customers, just how easy it is to enjoy the Next Generation TV experience in their own living room. Staff will be on hand to demonstrate the different technologies as well as give expert advice about how to get the best home entertainment experience available.

Stephen Gater, CE Marketing Director, LG comments: “There has been a lot of talk around 3D and SMART TV but most people haven’t experienced this technology in their home and don’t know how it works. LG’s Life Good Lounge has been created to provide an education, showing them just how accessible the technology is and how simple it can be.”

LG brings the best of 2D, 3D and SMART TV, offering an all in one home entertainment solution, and its partnership with Sky has allowed over one million consumers to experience 3DTV. LG’s Award winning Next Generation CINEMA 3D is Sky’s First choice for 3D TVs and this Christmas, LG will be helping even more people watch festive favourites in 3D. As part of its on-going partnership with Sky, LG is offering Sky TV customers up to £200 cashback when purchasing selected LG Cinema 3D TVs, with TVs starting at just £550.

The Life’s Good Lounge will be at:

o Westfield Stratford from 9-11th December
o Westfield White City from 16-18th December
o Bluewater from 23rd-24th December
o Trafford Centre, Manchester from 29th -31st December
o Bullring, Birmingham from 6-8th Jan 2012

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