BERLIN, Aug. 31, 2011 – LG Electronics (LG) continues to lead the home entertainment market, showcasing its state-of-the-art new product ranges and building on LG’s awards winning CINEMA 3D portfolio at this year’s IFA tradeshow in Berlin. The new products combine the latest in 3D technology and SmartTV functions for smarter, more comfortable and more convenient 3D. LG’s line-up also includes unrivalled 3D surround sound technology to complete the ultimate home cinema experience; and further cement the brand’s position as Sky’s first choice for 3D TV.

The LG LW980T series offers CINEMA 3D and SmartTV, plus LG’s groundbreaking NANO FULL LED technology, creating the ultimate TV and entertainment hub for the entire family. The unique NANO FULL
LED screen creates brighter, clearer and smoother pictures; and allows the TV design to be slimmer than ever before. This flagship LG TV provides the best in 2D, 3D and SmartTV and comes complete with seven pairs of 3D glasses, built in Wi-Fi and the Magic Remote control to make it LG’s ultimate Next Generation TV.

* * *

HX906TX
LG also launches the HX906TX 3D Sound Home Cinema system for the complete 3D solution, with an incredible 9.1 speaker system. This impressive product creates a powerful audio experience close to that of the cinema or live concerts and bringing 360º sound straight into the living room; as credited by Dolby:

Andreas Spechtler, Regional Vice President EMEA at Dolby comments, “We are very pleased to support LG’s HX906TX 3D Home Cinema system with our Dolby True HD and Dolby Digital Plus products. Both companies’ technologies combined bring a superb 3D audio and a real cinema experience into the home.”

HX906TX

* * *

SmartTV
SmartTV remains to be a key focus for LG in 2011 with the award winning platform boasting over 175 different applications ranging from BBC iPlayer for the best in catch-up TV, over 9,000 movies and TV titles via blinkbox, breaking world news from ITN and children’s entertainment on the Cartoon Network. LG’s investment in SmartTV shows its continued commitment to enhancing the connected home and its belief that this technology is set to change the way that people engage with home entertainment.

Michael Comish, CEO and co-founder of blinkbox said, “We are very excited about our partnership with LG and launching as part of such a fantastic digital product. LG is a key player in the internet connected TV market and delivering our service through LG TVs helps us to continue to achieve our ambition of making online movies even more accessible for our customers.”


* * *

At IFA 2011, LG is reinforcing its role as a true sector innovator, launching a host of new and pioneering technologies to the home entertainment market including the PZ850T Pentouch 3D TV. The PZ850T plasma TV turns into an interactive screen while letting viewers control content directly on the screen using revolutionary Touch Pens. With its fully interactive applications the PZ850T will bring a new dimension to home entertainment and education.

LG Pentouch TV

Stephen Gater, Consumer Electronics Marketing Director, commented, “The first half of 2011 has seen LG grow significantly in the 3D market, with its unique CINEMA 3D technology. The new products we’re launching at IFA 2011 will further enhance this range, offering consumers the best in 2D, 3D and SmartTV in one neat package for the ultimate home entertainment. LG is committed to its role as an industry leader and its continued development of cutting edge technologies will ensure that the very best products are available for consumers.”

For more information, visit LG

* Smart TV Platform Applications include:

• BBC iPlayer
• ITN
• YouTube
• Viewster
• Facebook
• Twitter
• Stuff.tv
• Autocar
• Cartoon Network
• Blinkbox
• Acetrax
• Hit Entertainment
• Box Office 365
• Woomi
• Crunchy Roll
• Funny or Die
• Accedo
• Vtuner
• Google Maps
• Picasa
• AccuWeather

Product Specifications:

LW980T – available in 47” / 55” inch screen sizes
• CINEMA 3D
- Comfortable, Lightweight Glasses – 7 included
- 2D to 3D Conversion
- Flicker-Free picture (Intertek / TÜV certified)
- Ultra Wide Viewing Angle
- Full HD 2D & 3D picture
• SmartTV
- 3D Video-on-Demand
- Magic Motion Remote Control included
- Premium Content
- Smart Share
- Web Browser, LG Apps
- Wi-Fi built in
- LG TV remote via Smartphone
• NANO FULL LED
- Ultra Slim depth 27.5mm
- Ultra Narrow bezel 16.5mm
- Micro Pixel Control
• TruMotion 400Hz / MCI 1000
• 2 x USB with DivX Plus / HD playback
• 4 x HDMI
• Smart Energy Saving Plus

PZ850T – available in 50” / 60” screen sizes
• Pentouch TV
• Sketch book, Photo editor, Family diary
• Gallery, Internet, My office
• 3D TV (1 pair of active shutter 3D Glasses included)
• THX 3D certification
• 3D XD Engine
- 2D to 3D Conversion
• Wide 3D Viewing Angle
• 3D View Point
• Stylish Design with Razor Frame
• Smart energy saving plus/Intelligent sensor
• Protective skin glass
• USB 2.0 (DivX HD, MP3, Jpeg)
• 3 x HDMI
• 2 x interactive pens

HX906TX
• CINEMA 3D Sound Technology
- 9.1 Speakers
- Upright 3D Speakers
- 360º Reflector
- Sound Field Expansion
- 3D Sound Analyzer
• FULL HD 3D Blu-rayTM Playback with DVD Playback
• Minimal, Modern Design
• LG Smart TV
- Premium Content
- LG Apps
• Multi Playback
• Wi-Fi Direct™ and DLNA
• Audio Return Channel
• LG Remote via Smartphone
• External HDD Playback
• Music ID by Gracenote™
• iPhone/iPod Playback and Recharge