On the eve of the Oscars®, LG Electronics and sister company LG Display launched the next generation 3D TV Technology, LG CINEMA 3D at the star-studded 2011 Independent Spirit Awards on the Santa Monica beach near Los Angeles, California. From their exclusive position amongst the A-listers backstage, through integration with the famous Access Hollywood television show, the 2011 Independent Spirit Awards were an incredible event that positioned LG as the leader in the emerging 3D TV category.

Amongst the shining stars of Hollywood’s A-list who got to experience LG Cinema 3D in custom made eyewear were Ben Stiller, Samuel L. Jackson, Nicole Kidman, Jamie Foxx and Glee’s Jane Lynch. Senior executives from LG Electronics and LG Display in Korea were on hand alongside LG Electronics USA CEO Wayne Park to host top U.S retailers and show celebrities the amazing CINEMA 3D experience that is preferred three-to-one by American consumers.

The stars “Tuned in for Charity” on the Blue Carpet, enjoying the 3D technology and simultaneously supporting Project: Involve, Film Independent’s signature diversity program. A new LG Fellowship was established to educate the next generation of filmmakers about the ever-evolving technology. More than 1,400 attendees viewed a specially produced two-minute 3D short during the awards program, which was broadcast on the Independent Film Channel. Backstage in the Official LG Cinema 3D Presenter Gift Lounge, celebrities and VIPs experienced the differences between LG CINEMA 3D and conventional 3D in a head-to-head viewing.

Celebrity guest host Sandra Oh, star of 2005’s Best Picture winner at the Independent Spirit Awards for Sideways, kicked off the event and led the charity building efforts on the Spirit Awards’ Arrivals Carpet. Following the opening a number of stars including Anthony Mackie, Rainn Wilson, Aaron Eckhart, Mark Ruffalo and Kerry Washington “Tuned in for Charity” on the arrivals platform. On behalf of all the celebrities who interacted with new LG CINEMA 3D TV, LG donated $125,000 to the “LG CINEMA 3D/Film Independent Fellowship” and Project:Involve.

Following the ceremony, two-time Oscar winner Hilary Swank and leading man of the box-office smash 300 joined us at the LG-sponsored Voter Viewing Party for the Spirit Awards. Marking the official launch of LG CINEMA 3D technology in North America, the Spirit Awards showed how LG Cinema 3D recreates the 3D experience viewers are used to in the cinema, with lightweight, comfortable and reasonably priced eyewear, and delivers crisp bright images and a wide viewing angle. Many thanks to LG Display for their support of LG Electronics on this important milestone in 3D television history.