Today is an exciting day as LG launch its brand new Smart TV platform at CES 2011. The Smart TV platform is unique to LG and allows access to thousands of movies, customisable apps, videos and the ability to browse the Web through an easy to navigate interface.

Revolutionising the way you watch TV and enjoy online content, Smart TV is navigable by the simplest of menus. Divided into just four main sections – TV Live, Premium Content, TV Apps and a Launch Bar.

Building upon the success of the pioneering NetCast Entertainment Access offering of the past few years, Smart TV provides access to an impressive list of entertainment options*.

BBC i-Player	Enjoy your favourite BBC TV & Radio shows from the last 7 days
Acetrax	Watch thousands of films, streamed to your TV
MLB	Experience Major League Baseball highlights
YouTube	Watch millions of originally created videos
VIEWSTER	View a wide range of movies on demand
Facebook™	Connect with friends on the big screen
Twitter™	Share and discover what’s happening now
Accedo	Play games
Vtuner	Internet radio at your finger tips
Google Maps	Maps, directions & traffic
Picasa	View your favourite online photos
AccuWeather	Weather Forecasts

The LG App store is also populated with hundreds of applications for download to your TV, with apps for nearly everything including language classes through to games!

The platform also includes a web browser, meaning the days of using your laptop whilst watching TV are a thing of the past for those with LG Smart TV or the Smart TV Upgrader.

Just when you thought Smart TV couldn’t do anything smarter it also transpires that with LG’s Smart Share function means users can wirelessly stream content from their PCs and other compatible devices. Amrt Share also works with Media Link, which provides additional information like cover art or liner notes for when you are enjoying your streamed content.

LG Smart TV is available on a range of LG’s new LED, LCD and plasma HDTVs, including: LV550T, LW550T, LW650T, LW770T, LW950T, PZ570T and PZ950T. The platform is also available on a number of Blu-ray Disc players and Home Cinema offerings. For consumers who are not looking to purchase a new television but would like to access the LG Smart TV technology, LG also has introduced the LG Smart TV Upgrader (ST600), a set-top box that provides any television with an HDMI input the ability to access endless amounts of content including movies, sports, television programming, music and premium applications.

* Content partners may vary by product category.