Today LG Electronics announced the UK launch of its first Windows Phone 7 handset, the LG Optimus 7. Utilising Microsoft’s brand new operating system, the LG Optimus 7 heralds a new era for smartphones and consumers.
The LG Optimus 7 represents the product of close work between LG and Microsoft to create a user-friendly handset that combined the glance and go experience of the Windows Phone 7 combined with the best features that are exclusive to LG devices. These include the DLNA-based Play To, augmented reality and Voice-to-Text, which can all be added as Live Tiles on the Windows Phone 7 to personalise your device and can be accessed via integrated “Hubs”.
The Optimus 7 was developed to fit at the heart of our digital lives. The Play-To feature was exclusively developed for the Optimus 7 to allow DLNA based multimedia-sharing. This allows users to access their multimedia including pictures, video and music via any DLNA compatible device meaning you can listen to the music on your phone through your favourite speakers or view you pictures on your TV.
The Optimus 7 exclusive Scansearch application utilises the latest in Augmented Reality technology to connect users to a world of information. Users can access real-time information about shopping, dining, weather, entertainment and banking, bringing together your online and offline worlds for an easier life.
The Voice-to-Text feature will be a godsend for text addicts, allowing voice to text transcribing for Facebook and Twitter updates, emails or memos for a convenient hands free experience.
The Optimus 7 allows users to access popular Microsoft services on the go including Xbox LIVE® and Zune® services. Consumers will have direct access to their favorite games and music, bringing all entertainment devices together for more convenient enjoyment.
Creating Digital Content
Optimus 7 users will be able to create and enjoy high quality digital content on the go with their handset. With 720p HD video resolution offers recording and playback of stunning visual quality and is ideal for sharing online on your social media channels, or offline on a TV using the Play To feature. You can even create a more cinematic feel using 16:9 aspect ratio capture.
The advanced 5MP camera offers a range of technological enhancements to help you capture the best images every time. Intelligent shot optimises all settings so you can capture the best shot automatically, whilst Panoramic Mode allows for stitching together a full 360-degree landscape scene.
New Forms of Interaction
Windows Phone 7 introduces a new approach to the Start screen experience with Live Tiles that offer easier access to information and services from the web and applications that are important to users. The OS is divided across six Hubs – People, Pictures, Games, Music + Video, Marketplace and Office – organise information on the phones in a whole new way, bringing together all related applications, services and content.
A Form Factor That Just Works
The 3.8 inch WVGA LCD display offers 800×480 pixels, allowing you to witness every detail of a photograph. This screen size also makes web browsing a pleasure, whilst still fitting comfortably into your back pocket. The 16GB of internal memory is enough to store hundreds of MP3 files, hours of video and hundreds of applications to make your life easier and more fun. And with an extra large 1500mAh battery you are set for hours of internet browsing, e-book reading, game playing or simply a good chat.
- 125 x 59.8 x 11.5mm
- 3.8” capacitive touchscreen
- 1500mAh battery
- 5Mp camera with LED Flash
- Bluetooth 2.1
- 3.5mm headphone socket
- Proximity sensor
- Ambient Light sensor
- Digital Compass