Introducing LG’s first Windows 7 handset – the LG Optimus 7

October 11th, 2010 by LG Blog UK

LG Optimus 7_01

Today LG Electronics announced the UK launch of its first Windows Phone 7 handset, the LG Optimus 7. Utilising Microsoft’s brand new operating system, the LG Optimus 7 heralds a new era for smartphones and consumers.

The LG Optimus 7 represents the product of close work between LG and Microsoft to create a user-friendly handset that combined the glance and go experience of the Windows Phone 7 combined with the best features that are exclusive to LG devices. These include the DLNA-based Play To, augmented reality and Voice-to-Text, which can all be added as Live Tiles on the Windows Phone 7 to personalise your device and can be accessed via integrated “Hubs”.

LG Optimus 7_04

The Optimus 7 was developed to fit at the heart of our digital lives. The Play-To feature was exclusively developed for the Optimus 7 to allow DLNA based multimedia-sharing. This allows users to access their multimedia including pictures, video and music via any DLNA compatible device meaning you can listen to the music on your phone through your favourite speakers or view you pictures on your TV.

The Optimus 7 exclusive Scansearch application utilises the latest in Augmented Reality technology to connect users to a world of information. Users can access real-time information about shopping, dining, weather, entertainment and banking, bringing together your online and offline worlds for an easier life.

The Voice-to-Text feature will be a godsend for text addicts, allowing voice to text transcribing for Facebook and Twitter updates, emails or memos for a convenient hands free experience.

LG Optimus 7_05

The Optimus 7 allows users to access popular Microsoft services on the go including Xbox LIVE® and Zune® services. Consumers will have direct access to their favorite games and music, bringing all entertainment devices together for more convenient enjoyment.

Creating Digital Content

Optimus 7 users will be able to create and enjoy high quality digital content on the go with their handset. With 720p HD video resolution offers recording and playback of stunning visual quality and is ideal for sharing online on your social media channels, or offline on a TV using the Play To feature. You can even create a more cinematic feel using 16:9 aspect ratio capture.

The advanced 5MP camera offers a range of technological enhancements to help you capture the best images every time. Intelligent shot optimises all settings so you can capture the best shot automatically, whilst Panoramic Mode allows for stitching together a full 360-degree landscape scene.

New Forms of Interaction

Windows Phone 7 introduces a new approach to the Start screen experience with Live Tiles that offer easier access to information and services from the web and applications that are important to users. The OS is divided across six Hubs – People, Pictures, Games, Music + Video, Marketplace and Office – organise information on the phones in a whole new way, bringing together all related applications, services and content.

A Form Factor That Just Works

The 3.8 inch WVGA LCD display offers 800×480 pixels, allowing you to witness every detail of a photograph. This screen size also makes web browsing a pleasure, whilst still fitting comfortably into your back pocket. The 16GB of internal memory is enough to store hundreds of MP3 files, hours of video and hundreds of applications to make your life easier and more fun. And with an extra large 1500mAh battery you are set for hours of internet browsing, e-book reading, game playing or simply a good chat.

LG Optimus 7_08


  • 125 x 59.8 x 11.5mm
  • 3.8” capacitive touchscreen
  • 1500mAh battery
  • 5Mp camera with LED Flash
  • Bluetooth 2.1
  • 3.5mm headphone socket
  • Accelerometer
  • Proximity sensor
  • Ambient Light sensor
  • Digital Compass

Posted in Mobile
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  • Trudo1



    Last year I purchased
    a mobile phone, LG GD910 watch via the
    company Pixelee in Madrid.

    The purchase was done 26/11/2010, and is still
    under warranty I think. There is naturally a
    corner broken off so that no longer strap
    can be attached, also the clip for charging stopped
    working. All this is not my
    fault, so I cold
    Pixelee in Madrid, where I was told directly
    to contact the technical
    service from LG. I did, through the No. 902
    656 363  and 902 191 900 every time was shortly after the call, the phone is inserted. Can
    I assume that LG does not guarantee? In
    that case, I made ​​it hard, because I have 3
    LG TV, washing
    machine, American fridge, Movie
    player, 3 DVD players, 2 pc monitors etc. have always opted for
    LG, and the first time that
    something goes wrong, treat me
    as a piece of
    dirt. A loyal customer until now.


    Trudo Delwiche – El Matorral 34
    – 38911 FRONTERA – S/C de TENERIFE – SPAIN

    00 34 922 55 95 41  email:


    did receive from LG Spain, LG Germany, LG Switzerland the following result NO
    SPARE PARTS AVAILABLE  I have written
    proof of this….  

  • Dining Room Furniture

    A Windows 7 phone? That would be a definitely really cool phone.

  • remove antivirus action virus

    I like big screen…

  • Anonymous

    no word on costing yet i’m afraid John

  • John2k10

    How much will it cost

  • Yui


  • Anonymous

    Still confuse about the durability of LG Cell Phones.

  • Numaan

    Your welcome.

  • lgblog

    Thanks Numaan!

  • lgblog are reporting Vodafone as the only UK carrier currently

  • Guest1

    Which networks will this be on in the uk?

  • Numaan

    This device has 512 MB RAM and 512 MB ROM.

    Hope this helps.

  • MrTheMeist

    Can you stream media to your phone or download onto it?

  • Esteban

    Can you tell me how much RAM/ ROM the device has.

  • lgblog

    Thanks Suloral. We're all really excited to get our hands on this to have a play. When we do we will get a hands on review live on the blog as soon as we can

  • Suloral

    looks fandaydozi