At this year’s IFA, taking place in Berlin from the 3^rd to the 8^th of September, LG will unveil some outstanding core technologies – Inverter Direct Drive, Linear Compressor, Lightwave Technology and COMPRESSOR Technology. These technologies are incorporated into a new range of products that are being introduced to the European market for the first time to allow consumers to upgrade their lifestyle to one that is greener, healthier and more convenient.

As the centerpiece of LG’s stand in Hall 1.1, the Core Tech zone will offer interactive demonstrations of LG’s core technologies and the benefits they offer consumers. The zone will also lead into individual zones demonstrating each flagship product equipped with the core-technologies. These include:

Refrigerators

LG’s newest range of refrigerators reveal the outstanding benefits of their Linear Compressor technology.

At the top of the range is the brand new bottom-freezer. This appliance has a massive 385 litre capacity storage area making it the largest in its class. The Linear Compressor technology keeps the interior temperature stays extremely steady – keeping your food as fresh as possible – while using 28% less energy than a regular A+ rated fridge.

LG’s new refrigerators also keep fruit and vegetables fresher longer thanks to the Fresh O Zone which has been officially endorsed by SLG-Pruf-und Zertifizierungs GmbH, a leading German test laboratory. Combine this with the large storage capacity and a 10-year warranty on the Linear Compressor in the bottom freezer and you have a stylish and functional refrigerator destined to long be a feature in your kitchen.

Washing Machines


LG’s newest washing machine comes with the company’s groundbreaking, new generation Inverter Drive Technology and its outstanding 6 Motion technology.

Thanks to the Inverter Direct Drive, most new LG washing machines come with an impressive 11kg capacity in a 24-inch cabinet. Furthermore the technology also delivers the twin benefits of cutting noise levels to just 54dB, and reducing energy by up to 30% compared with other machines in the class. LG are so confident in the design and build of the Inverter Direct Drive technology that it also comes with a 10-year warranty.

The Inverter Direct Drive technology also enables the machine’s unique 6 Motion – with a controlled spin speed, precise movement of the inner drum left and right movement which provides a range of cycles optimised for different types of fabrics. The 6 Motion also reduces washing powder residue on clothes in comparison with regular models. What’s more, the 6 Motion helps clothes soak in highly concentrated powders more evenly, making the machine very effective at protecting against shrinkage of wooly-textured garments.

Cooking Appliances

By showing off its new generation of Lightwave technology appliances at IFA 2010 LG will be demonstrating how its convenient cooking appliances can deliver chef-quality food with a more natural taste in your own home.

This year, LG is unveiling its Solar Combi, the world’s first oven to be fitted with a Charcoal Heater and T-stabilizer. By using charcoal as its heat source, the new oven enables consumers to cook food that is more natural, and brings healthier, tastier dishes to the table.

The oven’s Charcoal Heater helps maintain a natural flow of heat that penetrates deep into foods while also keeping them moist. This helps make grilled dishes as delicious as anything created in a restaurant. Meanwhile, the Naturalflow Convention and T-stabilizer let consumers cook gourmet food more easily by adjusting the optimal temperature and maintaining more even cooking. Just as important, the Solar Combi cuts energy bills by up to 30 percent compared with conventional ovens, while also saving on cooking time.

Vacuum Cleaners

Also on show at IFA will be LG’s newest vacuum cleaners fitted with the company’s revolutionary COMPRESSOR technology. By enabling thorough and effortless cleaning, Compressor technology ensures consumers’ homes will be hygienic as well as clean.

Top of the bill is LG’s Compressor Elite, which uses long-lasting suction power with simple and hygienic dust control to capture visible dirt and grime whilst being the worlds first motorised dust compressing system. The Compressor Elite also effectively reduces dust particles escaping back into the atmosphere, thus creating a cleaner and healthier home environment. Additionally, the unique Power Punch flushes out mites and fine dust by tapping the surface of bedding nearly 3,000 times a minute.

Dishwashers

What home would be complete without a dishwasher? Never fear for LG are launching a new dishwasher at this year’s IFA. Complete with Inverter Direct Drive and True Steam technologies.

The TrueSteam technology uses three different dedicated steam cycles – Steam power, Steam Gentle and Steam Dual Intensity – offering a more hygienic wash and making prewashing a thing of the past.

Better still, while offering superb cleaning performance, LG’s innovative Inverter Direct Drive uses less energy and water, meaning that customers will be paying less for maintenance.

Showing how it’s taking the concept of home appliances in entirely new directions, LG will also be lifting the curtain on a range of inspirational online tools and mobile applications. This groundbreaking initiative will offer services and tips that enable consumers to do household chores in smarter, more creative ways, thereby freeing up time to do things that are really important.