LG Electronics are pleased to announce they have become a Team and Technology Partner to Red Bull Racing in the FIA Formula One World Championship™.

This new multi season partnership strengthens LG’s successful relationship with Formula One. As a Global Partner and a Technology Partner of Formula 1™, LG’s brand presence has significantly increased in a sport with one of the largest global TV audiences. The relationship with Red Bull Racing will offer their team access to LG’s latest innovations both at the track and at team headquarters, where the partnership will offer the electronics giants further opportunities to raise brand awareness to a broad global audience.

Red Bull Racing Team are a championship favourite coming off the back of their best ever season, with Sebastian Vettel finishing runner-up in the Drivers’ world championship and the team also finishing as runner-up in the Constructors’ world championship 2009. And it looks like they are on course for another successful season with Mark Webber currently third in the Drivers’ world championship, with the team in second for the Constructors’ world championship 2010.

“We are delighted to welcome LG as a partner to Red Bull Racing,” said Christian Horner, Red Bull Racing Team Principal. “LG Electronics is an extremely innovative company that aligns well with the creative innovation that is demonstrated within Red Bull Racing. This partnership shows Red Bull’s appeal to like-minded partners and signifies the progress the team has made in the short space of time to attract premium brands like LG.”

Dermot Boden, Chief Marketing Officer for LG Electronics, added: “It is thrilling to see two of the world’s leading innovation brands – LG Electronics and Red Bull Racing – come together as Formula 1 partners. ‘Life’s Good’ is an expression both LG and Red Bull Racing bring to life every day, by using technology to deliver emotional and exciting experiences to the millions of people who watch Formula 1 worldwide.”

Paul Meadows, Head of Brand, LG Electronics UK, commented: “By forming a partnership with Red Bull Racing, LG can better demonstrate its commitment to using technology in delivering amazing experiences to people worldwide, through access to team personnel and drivers. This human focus is central to LG’s brand and is best reflected through a team partnership. This relationship also provides LG with additional business development opportunities and further enhances our at-track and off-track hospitality, media engagement and merchandising activities.”