LG have teamed up with YouTube and the world famous filmmakers Ridley Scott and Kevin MacDonald in asking people around the world to help them create the first user generated feature length documentary shot in one day – the 24^th of July 2010. Life in a Day is a historic global film experiment that enlists the global community to capture a moment of their lives – Saturday the 24^th of July – and to upload that footage to www.youtube.com/lifeinaday.

The finished product will be directed by Kevin MacDonald, the Oscar winning director of the documentary ‘One Day in September’ and has since gone on to direct the Last King of Scotland and Touching the Void amongst other. He will bring together the most compelling footage into a feature length documentary that will be executive produced by Ridley Scott, the legendary director of Gladiator, Alien and Blade Runner, and produced by his company Scott Free productions. The individuals whose footage makes it into the finished film will be credited as co-directors and a further lucky twenty of those will be flown to the legendary Sundance Film Festival next January for the film’s world premiere.

YouTube have previously pushed the boundaries of music and art and are now turning their attention to film. The YouTube Symphony Orchestra and the recently announced YouTube Play partnership with the Guggenheim are examples of the convergence of online video with traditional arts and Life in a Day takes this effort into the cinematic realm. LG are supporting Life in a Day as part of the continued Life’s Good campaign and to support the creation of quality online content for the masses.

The director, Kevin Macdonald says of the project, “Life in a Day is a time capsule that will tell future generations what it was like to be alive on the 24th of July, 2010. It is a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world’s online community.”

“Over the past five years, YouTube has changed the way media is created and consumed,” said Eric Schmidt, CEO of Google, YouTube’s parent company. “We’re thrilled to give our community the opportunity to work with Kevin Macdonald and Ridley Scott and are grateful to our long-term partner, the Sundance Institute, for their support of this global initiative. I can think of no better place to premiere Life in a Day than at next year’s festival.”

“A vital part of our mission is to support individual storytelling around the globe and to provide a platform for expression and experimentation,” says John Cooper, Director of the Sundance Film Festival. “This is a great way to engage the YouTube community and to also provide Festival audiences with something new and unexpected.”

“LG believes in enriching people’s lives through technology and saw complementary objectives in the Life in a Day project,” says Dermot J. M. Boden, Chief Marketing Officer at LG Electronics. “For LG, this project is a fantastic opportunity to engage with YouTube users on a personal and emotional level that’s both rewarding and enjoyable. This initiative is perfectly consistent with our brand promise of “Life’s Good”!”

Scott Free productions will work with Rick Smolan, creator of “A Day in the Life” and CEO of Against All Odds Productions, a California-based organization who specialize in the execution of large-scale global projects that combine story telling with the latest technology, to distribute cameras to individuals in remote regions of the world to ensure that the film is inclusive and representative of people from all walks of life and all corners of the globe.

To become part of something monumentus and groundbreaking upload your footage after the 24^th of July here