The secrets of 2D to 3D conversion

June 1st, 2010 by LG Blog UK
 

Last month, LG introduced the world to its own version of 3D technology, complete with two different types of glasses for viewing stereoscopic images. This week, as part of an ongoing guide to the 3D world, LG takes a look at 2D to 3D conversion, how it works and just how good it is.

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IMAX: Feels so Real
Creating stereoscopic 3D images requires that the left and right eye see different images.

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However, even without this effect it is possible to create the illusion of depth in images. With their sheer size, screens in IMAX theaters convey a sense of perspective that feels three dimensional. And because we are all so accustomed to watching television, our brains perceive the 2D images we see there as three-dimensional to some degree.

Shifting Dimensions

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Perspective based on size Perspective based on overlap Perspective based on brightness Perspective based on clarity

In fact, the general principle behind IMAX’s 3D-esque images also applies to the new 2D-to-3D conversion function on some TVs. The idea is to create a sharp contrast on-screen – between a large and small object, through overlapping objects, or through differing levels of brightness or clarity – which then forces the right and left eye to analyze things differently.

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Take a look at the picture above. Because of these contrasts, we can perceive that the cell phones located at the bottom of the screen are in the foreground, the faces of the models are a little behind them and the trees at the top of the shot are in the background. In this way, the illusion of 3D is created.

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Not There Yet
Because the 2D to 3D conversion function is basically an updated version of the “IMAX effect,” opinions on it have varied. To be truly effective, the conversion needs to be uniform, but some reports say that at present, some converted objects look contorted or shaky. With the current shortage of original 3D content, the usefulness of a 2D-to-3D conversion function is obvious. But since imperfect 3D images can cause dizziness in viewers, some experts believe it may be a little early to bring the conversion technology to the market.

LG Electronics has already researched and created its own 2D-to-3D conversion technology, but plans to hold off on releasing it until it can eliminate the side effects and ensure the function produces perfect 3D images.
The Quest for Content

A slew of 3D movies are scheduled for release in the year ahead, and several 3D offerings are expected to make their way onto Blu-ray discs soon. Making sure it’s ready for them, LG has already released its own 3D Network Blu-ray DiscTM Player.

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In addition, working with local network SBS, LG Electronics has succeeded in developing the world’s first terrestrial 3D TV channel. Unlike satellite or cable networks, which typically have several channels over which they can broadcast 2D and 3D content, SBS has to transmit 2D and 3D versions of the same show simultaneously through a single channel. LG’s technology is the first to make this possible, and has done much to bring a range of 3D channels closer to reality.

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  • Retheesh

    Is it possible to convert ordinary 2D channel to 3 D display in oyur 3D TV launched just now.

  • http://twitter.com/amantalwar27 Aman Talwar

    Hello my name is Aman,, I'm from india. And i work at LG Electronics India Pvt. Ltd. Converting a normal 2D channel to 3D channel is a little issue..So i think the R & D is working on it.. Soon the 3D LED TV will be launched in India too..

  • Digg

    no

  • Rodney

    The 55lx9500 and 55lx9900 have ghosting, just like the samsungs in 3d

  • Gijssnoek

    Hi there, just bought a 55lx9500, can anyone explain me how to watch (digital cable) programms in 3d?, when selecting 3 d i can only select the “top&bottom” and “side by side”, both of them dont give me the 3D effect?

    thx

  • lgblog

    Hi.
    The LX9500 is not capable of 2D to 3D conversion. If you are based in the UK Sky will soon be launching their dedicated 3D channel which will be free to Sky HD subscribers
    Thanks

  • PunKHead

    According to the rave reviews 3D is really 3D. 2D is really 2D, trying to create a 3D image
    through illusion, like blacklight posters created. No fundamental set of rules exist to create the Tom Foolery. Real 3D is already being released to the public, although a much more great
    effort is needed to create real 3D movies. It makes sense to me to buy a 3D ready t.v.
    But I don't see much being said about 2D to 3D or how it really works.

  • Hkaiman

    Has this information been updated? As of June 1, 2011, LG has been selling the LG2342P model in the US. This model ( I own one) boasts of having 2d to 3d conversion capability but I have not been able to activate this in my menu choices (as of July 1st). I am fearful that the LG 2342-PN model may have the capacity and that my 2342-P may not. Can you answer this question for me.

  • Hkaiman

    I should add that the menu on my Model 2342- P does show a choice for “2d to 3d” but this choice is faded out and I can not switch it on.

    Hkaiman

  • Anonymous

    I have just picked up a 47″ led LG tv that converts 2d to 3d and i can tell you thats exactly what it doe’s ! I know its not proper 3d but it really is fantastic i am so pleased with my purchase.
    To be honest i have always been a bit of a sony fan boy but not so much any more the picture on this tv is fantastic in 3d and 2d especially with a high quality source like blu-ray.

  • http://twitter.com/Sh0tgunEddie Laurie Cochrane

    I looked at one these yesterday in RicherSounds. The on-the-fly conversion was incredible. REALLY INCREDIBLE. an they sell the 55″ model for £1250… may have to treat myself after Christmas… :)

  • Anonymous

    You should definetly get yourself one buddy ! I really am over the moon with mine and the kids love watching there Pixar films in 3d they really look stunning.

  • Anonymous

    I have just got the 42LW45OU Cinema 3d TV. have sky 3D but cannot get rid of the split screen, can somebody help, thanks

  • Ray11258

    hello, I have bought a LG 42LW450U 3d tv a little while ago and am at a total loss how to convert 2D into 3D, can anyone help me acheive this, M signal comes via  virgin cable box, any help would be greatly appreciated.   

  • mik

    when lg state 2d to 3d conversion does this mean you cannot watch tv in normal tv 2d

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