To celebrate their latest range of innovative Home Appliances, LG held an exclusive event just off London’s Regent Street at the Artspace Gallery. Upon arrival you were greeted by an electric blue neon sign in the window, which said ‘STEAM’. The second you stepped inside and headed downstairs in the gallery, it became evident that steam was the theme with LG’s latest washing machines.

The models on display, including the F1443KDS (pictured below), were all part of LG’s revolutionary LG Steam Direct Drive Washer family. Building on last year’s successful large capacity direct drive range, this year’s LG has added an 11kg machine with with steam wash functions (something previously only available on the 8 and 9kg models).

These features all sound very impressive, but you may well be asking yourself what this means? Well let’s take it one feature at a time.

• 11kg capacity – this is the largest ever washer in a standard sized machine. Because the drum and inner tub are fixed to the frame of the washing machine, more of the space inside the cabinet can be used to give more room inside the drum with the same sized footprint. Now users can wash more, less often
• Steam washing programmes – steam is the most intense form of cleaning because steam molecules are 1600 times smaller than water particles allowing them to penetrate right into the fabric and remove far more dirt that a normal wash. It will remove the most ingrained dirt from anything giving even the grubbiest sports kit a makeover
• Allergy care – a combination of tiny steam particles and a ten minute spin at 60 degrees washes out dust, pollen and 99.98% of dust mites – eliminating annoying allergy enhancers from your clothes, sheets and towels
• Refresh programme – If you need a fresh, clean shirt but you are in a hurry then you can simply put your machine onto the steam refresh setting and the machine will remove odours and creases in an impressive twenty minutes.
• Steam saves energy – the steam used during washing will save up to 29% of water and 21% of electricity when compared to a conventional 8kg washing machine. In the course of a year that equates to savings of one months water and electricity expenses
• Direct drive – this is a unique magnet system rotates the drum; the motor has no brush which is why it is super quiet and no belt or pulley which enhances durability. This super motor is then joined directly to the drum without additional parts, creating a perfectly balanced unit. Its so reliable, this motor has a 10 year warranty on all its parts
• 6 motion – Due to its design and unique to LG, the 11kg washing machine is able to perform various drum motions, or a combination of different motions depending on the wash programme selected.  Combined with a controlled spin speed and the ability of the drum to rotate both left and right, the wash performance of the machine is greatly improved, giving you perfect results every time.
• New damping system – the new 11kg models balance and control the vibration coming from the inner drum using a dual ball balancer (see more information on the next point) and a new damping system which controls movements and sound making for a much quieter wash
• Dual ball balancer – there are a row of balls which form a ring around the edge of the drum at the front and back which naturally shift to the opposite side of the drum to the clothes. This helps to give perfect balance and reduce vibration

More information on LG’s latest washing machines is available here