Hands up who likes exclusives? Me too, which is great because we have the brand spanking new advert for the LG Optimus GT540 that hasn’t even aired on TV yet!

The 30-second ad, the first in the UK for the Optimus, will be premiered on Tonight with Trevor McDonald on the 1^st of July and uses the Wikitude World Browser augmented reality app to show off the capabilities of the Optimus handset.

The Optimus is LG’s second Android powered phone and promises to pick up where the GW620 InTouch Max left off. Full specifications available here

LG’s user guide to the Optimus is available here

To read a list of our favourite Android apps click here