Android users have a healthy App-etite
May 18th, 2010 by joeOLG have recently undertaken a survey on Android Apps ahead of the release of their new Android phone – the LG Optimus GT540 handset.
You would be forgiven for thinking that gaming or lifestyle apps were the most popular, but the results indicate that people are keenest on using apps on their Android phones as a money saving tool! The UK spends £422.2 million* on mobile software applications each year, with apps featuring voucher codes for money off products and services topping the popularity.
The five most wanted app types are:
- Apps that save you money (25%)
- Apps that save you time (9%)
- Apps that help you stay physically and mentally fit (9%)
- Apps that help you shop for dinner (8%)
- Apps for gaming (6%)
The survey also shows that men craved apps to help them avoid awkward moments in life, like drunken dialing or texting and awkward silences.
Paul Trueman, Marketing Director at LG, a global leader and technology innovator in mobile communication comments: “This research has provided us with some very interesting insights into the app likes and dislikes of the nation. There is clearly a huge appetite for the continued development of apps and a hunger for even more innovation.
“To meet the ever-growing demand, we are pleased to be bringing out our second generation app-enabled phone, the LG Optimus (GT540) Android handset. With access to over 50,000 apps on the Android market, the handset is the perfect tool for customers who want to get a piece of the action on a limited budget.”
For more information on the LG Optimus, LG’s latest Android OS smartphone, follow the link here
* Based on the survey result that the average smartphone user spends £3.20 per month on apps and that there are approximately 11 million smartphone users in the UK: http://www.comscore.com/Press_Events/Press_Releases/2010/3/UK_Leads_European_Countries_in_Smartphone_Adoption_with_70_Growth_in_Past_12_Months
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