After the successful release of the GW620 InTouch Max, LG have announced the release of their next Android phone for release in the UK. The LG GT540 Optimus phone is lined up for a May release and looks to pick up where the InTouch Max left off, with upgrades including Android 1.6 and Bluetooth 2.1 included. The LG Optimus is the ideal phone for those new to Android and smartphones in general.

“LG Optimus is the ideal choice for early smartphone users who expect all the features of smartphones without the complexity,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable, we hope more people will give smartphones a try.”

The Optimus offers an automatically synchronized Google account, meaning users only need to sign in once to use YouTube, Gmail, Gtalk, Google Maps and more. When this is combined with around 50,000 apps and games from the Android market the resulting product is a smartphone that can be personalized for the users needs.

The SN Manager offers integrated access to social networking sites in a platform that can manage multiple accounts. ‘Moreover’, the Social Networking System widget, also allows real time status updates for Facebook, Twitter, and Bebo, directly to the phone’s homescreen without the need to access other applications.

Other fun features include a 3MP camera that supports geo-tagging, auto face-tagging and face-to-action technology as well as a built in video editor complete with storyboard function, allowing music and text to be added to videos directly on the phone.

Specifications:

• Long-lasting 1500mAh battery
• Android 1.6 OS
• 3.5mm headphone jack
• Bluetooth 2.1 capability
• Assisted GPS
• 32GB of expandable microSD memory
• Automatic account synchronisation with all Google mobile services
• DivX and Xvid video compatibility
• 4 customisable home screen themes

For more information visit www.lg-optimus.com