The average family will do 1638kg of washing in a year. In a 7kg drum this equates to 234 washes. After considering that there are better things to do with your time, LG present the new F1443KD and the F1443KD6, two new machines with an 11kg drum, the largest in its class. In total, this machine will save you 87 laundry days over a year, whilst helping you to save money on your bills and the environment by using 20% less energy and less water. This improved efficiency is a result of LG’s patented ball bearing technology alongside a direct drive motor that provides a quieter, more efficient wash.

Direct Drive technology works by attaching the motor directly to the drum in place of the traditional pulley system heightening the stability and efficiency of the machine, as well as freeing up space for the 11kg capacity drum.

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