Last night the LG Blog went to the world premiere of the eagerly awaited Avatar. Leicester Square was jam packed with screaming fans, paparazzi and glammed up celebrities.

With the new Chocolate BL40 sponsoring there was a clear LG presence at the premiere and gorgeous models in red gowns used the handsets to take pictures of the guests for their own Avatar character which can be created online. The standard premiere red carpet had been replaced by an electric Avatar-blue one and I was busy on Twitter reporting on all the stars I saw.

Just before the film started James Cameron took to the stage and introduced the cast of the film much to the excitement of the audience. Avatar really is a film with something for everybody whether you like a good storyline, a film with a message, action or mind blowing 3D special effects. This film really has it all and I can’t wait to go see it again.