T3 and Total Film are featuring an exclusive augmented reality enhanced gatefold in their December issues which are out now. The 6-page advert promotes the crystal-clear cinema-aspect screen of the Chocolate BL40 mobile using assets from the eagerly-anticipated Avatar movie from visionary Director, James Cameron.

By holding the ad’s augmented reality icon up to a webcam, readers can access a special Avatar trailer that plays on a user-controllable 3D rendering of the Chocolate BL40.

The augmented reality advert takes T3 and Total Film readers to the dedicated LG Avatar microsite where they have the chance to win a VIP trip to the premiere of Avatar in London, just by uploading their very own Avatar. Using sophisticated modeling technology, the photo is combined with a Na’vi character from the film to create a unique character. The user is then entered into a prize draw, which will also see their Avatar appear in a personalised online LG Avatar advert.

Find out more now about the competition and how to create your own Avatar character by clicking through to the microsites below:
www.lge.co.uk/avatar http://www.lgavatar.com/exclusive/

“Both Avatar and the new LG Chocolate BL40 represent innovations in their respective industries which this campaign will bring to life by delivering a cutting edge platform to interact with our customers” said John Barton, Sales and Marketing Director at LG.