LG has further developed and improved the online LG TVs  Buyers Guide which aims to find the ideal TV for you using a step-by-step guide as well as now clearly highlighting the benefits and differences between LED, LCD and Plasma.

This microsite is aimed directly at consumers and uses video and other forms of interactive content to help consumers choose a TV that is suited to their individual needs.

Consideration is given to the customers’ distance from the TV, their viewing habits, type of viewing platform used in the home, lighting conditions, and the room in which it is positioned.

“Consumer choice has never been greater and it’s key for us to help support consumers and retailers by providing the right tools to simplify common misconceptions around tech terminology. Ultimately, we want to help consumers make the right choice to enhance their home entertainment experience.” George Mead, Marketing Manager, LG Electronics

The LG TVs Buyers Guide is also available on the Comet and Currys websites.