The BBC had their plans of bringing their iPlayer together with ITV player, Five and Channel 4 OD  halted by the BBC Trust. According to the BBC Trust, the BBC iPlayer which has more than ten million views a week, would not benefit from the link with the rival channels. The BBC trust concluded that the plans were too complicated with BBC’s advert free programs getting mixed with other channels advertising funded shows.

iPlayer was intending to house programs such as The X Factor, Strictly Come Dancing and Hollyoaks with Blue Peter, all in one place to offer a powerful range of popular programs all on one location. A spokesman for Five said that it was “surprised and disappointed by the trust’s decision”, arguing that the site would have “given prominence to content” from Britain’s most watched channels and would have “represented enormous value for viewers”.

From a viewers point of view it is such a shame this is not happening as more and more people connect with media through their handset. This kind of partnership would have greatly benefited the audiences and a service like this is made for a handset like the widescreen Chocolate BL40 , the perfect phone for watching video content.

I really hope the BBC Trust will reconsider as with so many popular programs in one place this would have been sure to draw the audiences in.