LG’s new Chocolate BL40 gets a stylish launch

September 3rd, 2009 by LucyH
 

Last night we had a real treat as we attended the UK launch of the fourth Black Label series handset – the Chocolate BL40:
ange-1 copy angle-3 copy

The launch was at the Design Museum in London, with an exhibition dedicated to the evolution of the Black Label series, and evolution in product design in general.

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New Chocolate model _MG_2150 New Chocolate launch stage
Pana room shot Wayne hemingway and LG New Chocolate

We’ll have a full debrief on the event – and guest speaker Wayne Hemingway (of Red or Dead and Hemingway design fame)’s presentation – with more photos and videos but for now, have a look at the event and the product video:

You can see more photos from the event on our dedicated Chocolate BL40 launch Flickr set.

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