LG Electronics  today announced that the LG Arena (LG-KM900) multimedia phone has exceeded one million sales worldwide. The handset reached the milestone in just five months after debuting at Mobile World Congress 2009 in February.

Even prior to the official launch, LG was deluged with pre-orders and requests for early release from various carriers and distributors in Europe. The handset is currently being sold in 53 countries across the globe and is seeing intense interest and orders from new carriers in France, Portugal, Romania and other countries.

The device is the first to include LG’s 3D S-Class user interface (UI) , enabling users to have fast and easy access to content. The phone received a Gold iF Design Communication Award in June for its intuitive 3D S-Class UI and the EISA’s (European Imaging and Sound Association) European Green Mobile Phone 2009-2010 award in August for its sustainable components and packaging.

We live in an age when mobile phones are tools for entertaining and staying connected to the world. The LG Arena was developed to draw on this trend and LG has reached the pinnacle in terms of functionality and user convenience, which has been reflected in consumer uptake

says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company.

Considering the swift sales success of this device, it is true that real innovation comes from customers, so we will keep going out of our way to gain their insights and reflect their needs in our products.