As part of LG’s deal with Channel 4, which is aimed at 16-24 year olds, tonight sees the first airing of our new video shorts between 22:30 and 23:30 during The Inbetweeners.

The videos demonstrate the playful, engaging nature of the campaign while highlighting some of the key design features and usability of the handsets.

As a special treat for our blog readers we’ve managed to get you an exclusive sneak-preview of our the idents, which will be 5, 10 and 15 seconds, occurring either side of commercial breaks.