Today LG launches an interactive TV Buyer’s Guide, it has been developed in conjunction with T3 and What Plasma & LCD TV to help support LG’s ‘Xperience‘ educational tour – more on that later!

The Buyer’s Guide microsite uses video and interactive content to help you to choose a TV that is suited to your individual needs – consideration is given to the customers’ distance from the TV, their viewing habits, type of viewing platform used in the home, lighting conditions, and the room in which it is positioned.

George Mead, Marketing Manager Digital Display for LG Electronics, said

Consumer choice has never been greater and it’s key for us to help support consumers and retailers by providing the right tools to simplify common misconceptions around tech terminology. Ultimately, we want to help consumers make the right choice to enhance their home entertainment experience.

When asked about the partnership Luke Bilton of Future 360 said:

We are delighted to be partnering with LG to make the technology buying process easier for consumers to navigate. T3 and What Plasma & LCD TV are committed to helping readers uncover the very best in consumer electronics, with a proud tradition of impartial, unbiased opinion. The LG Online Buyer’s Guide makes finding the right TV for you simple and intuitive.