In the last 24 hours I’ve been sent two interesting phone links – one, called Pomegranate, was actually a viral for Nova Scotia the other, a genuine product – or at least design concept for Yahama’s Product Design Lab – called Box to Play by Marianne Bailey.

A unique flip action, folding and unfolding ceaselessly in your hand
Playful tactile transformations reveal a new functional interface with every flip, a mobile phone, a music sampler, a mp3 player, a camera and when open a “speaker box”.

See for yourself:

Oddly, I had more trouble believing in Box to Play at first glance – Pomegranate’s claims of greatness – ‘the ultimate all-in-one device’, ‘going where no phone as gone before’ start believably enough with the camera, web, mp3, video and other multimedia options which are almost standard on a phone – to me anyway, surrounded by the beautiful mobiles LG send us I may have become used to these offerings! – It’s only after you start to look closer you see the dafter suggestions; the projector should’ve tipped me off but (perhaps worryingly) my initially response was ‘no way = cool!’ not ‘no way = fake’. But then I noticed the other built-in features – shaver, harmonica, coffee maker.. And realised I’d been had.

Good work Nova Scotia, you got me! Although, now I’m left feeling a little silly and wanting a mobile I can use as a projector. Not quite the response you were probably hoping for, although I did just blog about you so I guess you’ll do alright out of this after all!