On Tuesday we were invited to attend the European launch event for the second Prada phone by LG at the Prada store on Old Bond Street. It was a suitably stylish occasion, as I’m sure you can imagine.

The latest edition of the PRADA Phone by LG (LG KF900) offers a collection of technical upgrades and a slide out qwerty keyboard as well as a 5mp camera phone. To learn more about it check out our introduction post.

I’ve since learnt that there are some unique content displays included on this handset, such as the PRADA Fall/Winter 2008 Lookbook, new PRADA animation films dedicated to the PRADA Phone by LG, and wallpapers illustrating principal themes from PRADA’s annual design collections dating back to 2001!

LG and PRADA had another stunning offering up their sleeves, the ‘Prada Link’ (AKA the LG-LBA-T950). Set to be released with the new handset, this sleek and elegant digital watch is also a nifty Bluetooth device that can remotely monitor phone calls as well as read full SMS text messages and – most appealing to me – receive alarm notifications, all without having to fish the phone from your bag or pocket! The timepiece is made with a full metal body and tempered glass with leather strap. Fashionable and practical, I’m definitely a fan!

For further information on the handset or the Prada Link, please visit the Prada phone by LG site. The handset will be available by the end of November, limited edition sets of both the handset and Link watch will also be available.