There’s been a bit of fuss over an interview LG’s marketing director gave the other day, talking about our “Life’s Good” tagline and how “life actually isn’t that good right now”. And as a result all kinds of rumours have sparked off in the blogosphere about how we’re going to be dropping the tagline as a result.

The world economy downturn this year poses a challenge not just for us but every major brand in the world. But downturns are temporary and the economy usually comes out of them stronger than before, and the challenges we’ll be facing in the next few years will act as an extra spur to innovation. So we can put to bed the rumours we’re dropping “Life’s Good” as a tagline – all we’ll be doing is making sure we’re sensitive to economic conditions and understand people’s circumstances in our marketing and advertising. To do otherwise would be taking our customers for granted and we would never want to do that.

So “Life’s Good” is here to stay – we recently updated our logo (above) as part of a brand revamp and it’s very much part of it. That said, having seen some of the discussion on other blogs and on Twitter, I did like some of the alternative suggestions like “Lovely Gadgets” – although I don’t think “Lolly? Give It!” will be happening any time soon (it doesn’t scan, for starters).