Today we’re pleased to announce the new LG Style Icon competition, a UK-wide search for the start of a forthcoming LG advertising campaign. We’ve long been pioneering in style, as most recently personified by the new phone in our Black Label series, the LG Secret, and this competition offers any aspiring models among you the chance to star for LG this coming autumn.

A nationwide roadshow, running from Reading to Glasgow, Belfast to Bluewater, will visit ten regions around the country, hosting open call-castings where members of the public can strut their stuff - the funkier and more original, the better - and have their photographs entered into the competition. The top five for each region will be decided by a public vote, and the winners for each region will be selected by an LG panel.

The ten regional winners will get star treatment, including a five-star VIP weekend in London and a professional photo-shoot for their billboard ad. One male and one female will be selected by Andrew Tucker, the fashion journalist and London Fashion Week talent scout, to become the style icon for a future campaign, with the winners to be announced in September.

For more details of where the roadshow is visiting your region visit LGstyleicon.com. If you can’t make the roadshows but still want to want the chance to win you can upload your own photo to the website. Good luck to everyone who enters, and if any of you are the winners then remember to bear us in mind in your thank-you speech!