According to a recent AOL survey, almost half of UK web users will waste three years of their life searching the web without finding what they’re looking. We spend, on average, four hours online every day, but 55% of the Brits’ surveyed said at least a quarter of their time online is wasted as they search unproductively.
It tots up to an average of 15 days a year each, or 3 years in a lifetime, lost in cyberspace limbo. It’s not quite as much time as we spend queuing (4.5 years?!) But it is longer than the average family summer holiday.
Interestingly though, it’s not that the information/sought after item is necessarily difficult to find; it seems 68% of us don’t trust the information when we find it, and so search on in vain for material which seems more trustworthy.
83% of the 25-34year olds polled turned out to be ‘web wanderers’, getting lost online on a regular basis. The 55+ age group obviously know something they don’t; only 77% of them are wandering blindly down the Internet’s dark alleys and unmarked side streets.
But, while I’m appalled at the thought of losing more than 4 years to queues, I don’t find the net-related stats so hard to believe.
Quite often my most interesting discoveries are made while searching for something I may never find, possibly because the discoveries can be rather distracting! Obviously it’s not without its downsides – how many of these hours are being frustratingly snatched away by Splogs*, broken links and misleading search terms? But, when time allows, I’m usually happy to take the rough with the smooth, knowing that if I look long enough I’m sure to find something that was worth the wait, even if I have forgotten what I actually wanted by the time I get there.
* For more information on Splogs and how to fight them click here: http://www.fightsplog.com/





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