New Horizons for Mobile Phone Features, Functionality – Viewty, new professional-level camera phone

On 7 September 2007 LG introduced its new Viewty, LG-KU990 mobile phone with advanced digital camera features and the ability to record video at up to 120 frames per second at IFA 2007 in Berlin (www.ifa-berlin.de).

LG, which led design innovation in the mobile handset arena last year, is once again driving new mobile phone trends by expanding into the high-tech functionality space. The LG Viewty, a professional-level camera phone, is the first example of this new direction. Equipped with advanced digital camera features, the handset allows mobile users to enjoy their viewing experience to the fullest.

“The LG Viewty is a camera phone with unparalleled digital camera functions. This handset provides quality exceeding that of conventional digital camera phones,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “With some of our earlier handsets, LG emphasized on great style. Now we are focused on functionality and features to go along with our good looks.”

Using LG Viewty’s manual focus function, which no other camera phone provides, users can take more control over their pictures. In addition, the built-in image stabilizer with direct key helps consumers record clearer images. Users can personalize their photos by with the digital “handwriting” function using the full LCD touch screen and attached stylus; they can also use the stylus and screen for working with the LG Viewty’s user-friendly, built-in digital editing software. And, when they’re done, picture and video can be easily uploaded to the Internet.

Borrowing from the high-end digital camera industry, ISO 800 and SmartLight™ technology help users create bright pictures, even indoors and at night. Users are able to enjoy a wider and much more vivid display than with most phones on the market through the LG Viewty’s large full-colour touch screen and Mobile XD™ engine. The handset can even recognize handwritten text input via the stylus.

The phone also records video at up to 120 frames per second, the highest frame speed ever for a handset camera. This allows users to seamlessly watch DVD-like content, even in slow motion. It also features a quick search-enabled jog wheel, which helps users quickly raise or lower volume during calls as well as easily zoom in or out when taking photos or video.

The sleek black surface is a full LCD touch screen on the front, with a 5.1-megapixel camera and jog wheel on the back. And the intuitive user interface makes it easy to use right out of the box, with many controls similar to digital cameras.

The LG Viewty’s highly advanced features even include the ability for users to create and edit their own video files right on the phone and then upload them directly to YouTube.com. The phone also is Google-friendly, with a fully equipped package from the ubiquitous web portal for mobile Internet users. Additionally, users can still enjoy terrific voice quality and high speed HSDPA connectivity at 3.6Mbps.

Features include:
• Manual focus & auto focus, Face Tracking
• Image Stabilizer with direct key/ISO 800/SmartLight™
• Full-Touchscreen on 3.0” Wide Flat LCD /Mobile XD Engine/landscape view
• Handwriting Recognition/Handwriting Editing
• High speed video capture at 120 frames per second
• Jog wheel for resizing pages in web browser/zooming in and out when taking photos/raising and lower volume during calls
• Direct uploading to YouTube.com/Google Package
• Schneider-KREUZNACH certified lens; 5.1 Mega pixel AF/MF Camera with Xenon Flash
• DivX mobile profile for video playback, TV out, Document viewer

Specifications:
• Radio Bands: HSDPA (3.6Mbps), WCDMA, Tri-band (GSM/EDGE)
• Display: 240 x 400 (WQVGA), 3.0”, 262K TFT-LCD
• Dimensions: 103.5mm x 54.4mm x 14.8mm